What is a MIPS helmet? Often touted as safer, what does MIPS mean and how does it work?

A close up of the yellow circular MIPS logo on a Giro Aether helmet
(Image credit: Aaron Borrill)

If you've bought a helmet in the past few years, you'll have undoubtedly come across the terms MIPS, and naturally, headed straight to Google to ask what is a MIPS helmet?

This four-letter acronym has become a 🐭buzzword among the cycling helmet market, and it has become almost synonymous with increased safety. However, while all brands are happy to shout about its inclusion, not many of them exp🎀lain what it means.