HTC-Highroad unveils 2011 jersey design
US team goes for whiter retro look








The HTC-Highroaಌd team has issued official photographs of the team’s new-look jersey for the 2011 season.
Images of the new jersey were published on several rider’s twitter accounts b꧒ut the team has released a pho🌺tograph of Tony Martin and the eight special jerseys created for the national champions in the US team’s line-up.
The photographs were taken at the team’s recent training camp in California, where the 25 men and 12 women in the team for 2011 gathered for training, physiology testing, equipment💮 fitting, goal setting and🧜 nutrition education.
The team describes the new, much whiter jersey design as a ‘simple, retro-inspired departure from thꦕe team's 2010 design treatment.'
The 2010 jersey stood out in the peloton for its bright white, yellow and black design. The new jersey is almost totally white with just a vertical ꦐband of black, yellow and green on the front and under the arms.
HTC takes prominence on the chest of the jersey but the Highroad logoꦐ is also clear to see. The team was co-sponsored by Columbia clothing in 2010 but Highroad is the name of the team’s management company and indicates the space a second sponsor would have on the jersey.
Technical sponsors have a discrete presence on🎀 the jersey, with the Specialized 'S' on the chest, near the logo of clothing maker Moa and the UCI World Tour logo. Skoda appears on the sleeve and the riders’ names are on the other sleeve.
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The team will compete in the kit for the first time at the Tour Down Under in Australia that begins on Janua𝐆🎐ry 18.

Stephen is one of the most experienced member of the Cyclingnews team, having reported on professional cycling since 1994. He has been Head of News at Cyclingnews since 2022, before which he held the position of European editor since 2012 and previously worked for Reuters, Shift Active Media, and CyclingWeekly, among other publications.