La Passione and Movistar Team join forces for 2022
Movistar Team will be racing in Italian finery for next year’s UCI꧙ Men's and Women’s WorldTour

168澳洲5最新开奖结果:La Passione Cycling Couture has announced a new partnership with 168澳洲5最新开奖结果:Movistar Team 🎃for 2022. As of next season, riders of the longest-established pro cycling team — which includes Alejandro Valverde, Enric Mas, Annemiek van Vleuten and Emma Norsgaard — will be racing in technical kit designed by the premium Italian bra𝄹nd.
“As many people already know, I have been passionate about cycling since I was a child,” explains Giuliano Ragazzi, Founder and CEO of La Passione. “Therefore, I am extremely proud to announce that this agreement has been finalized. After this per♐iod of continuous growth that our company has enjoyed in recent years, we felt that the time had come to start a new chapter for La Passione by entering the professional sports world as a partner of an important World Tour Team. We chose the team with the longest tradition. During our first meetings with Eusebio Unzué and his staff, we noticed the desire to create a path of common growth under a profile of high-performance products and the story of our partnership”
He continues: “We'll consider the feedback we receive from athletes and the performance department as a precious asset because it will be crucial for improving our products even mꦕore. All the innovations deriving from this feedback will be available every day to the people who choose to wear La Passione garments, who will also be able to take advantage of very advantageous prices through our Direct-to-Consumer business model.“
“For us,” states Eusebio Unzué, General Manager for the Movistar Team, “two main goals have always been tried to achieve when we chose who to join forces with when it comes to any sort of equipment: boosting our performance, and aiming at those pieces to look great. In that sense, I feel like we’re going to reach an optimum level in both resp💙ects with La Passione. It is a strong new brand with a very defined personality, as the Movistar Team is. These are two appealing brands working together to offer to the fans the most stylish cycling clothes."
"La Passione really shows, across their whole range of products, to care about how both their brand and our main sponsor will be presented to the world. Their fabrics are built in the best possible way for our riders to feel comfortable, well protected against the elements and as much aero as possible; a growing concern in a sport which always tries to get the fastest✱ in every aspect of the equipment. We’re reall🌜y looking forward to enjoying their clothing as of 2022!" he concludes.
La Passione’s road garb is recognisable by its minimalistic style with block colours, which wil🅠l undoubtedly form a large part of Movistar Team’s 2022 aesthetic. The new kit is due to be presented ‘in the near future’.
In the meantime, if you're in the market for some new kit, check out our newly updated list of 168澳洲5最新开奖结果:cheap cycling clothing deals.
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Mildred joined as Reviews Writer for Cyclingnews and BikePerfect in December 2020. She loves all forms of cycling from long-distance audax to daily errand-𝕴running by bike, and does almos🧔t everything on two wheels, including moving house, and started out her cycling career working in a bike shop. For the past five years she's volunteered at The Bristol Bike Project as a mechanic and session coordinator, and now sits on its board of directors.
Since then she's gone on to write for a multitude of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bul�ও�l, Cycling UK and Total Women's Cycling. She's dedicated to providing more coverage of women's specific cycling tech, elevating under-represented voices in the sport, and making cycling more accessible overall.
Height: 156cm (5'2")
Weight: 75kg
Rides: Stayer Groadinger UG, Triban RC52ﷺ0 Women's Disc, Genesis Flyer, Marin Larkspur, Cotic BFe 26, Clandestine custom bike