Lapierre ends partnership with Groupama-FDJ after 22 years
'They will take a different road' says team

The French bike brand Lapierre has called time on its long standing partnership with 168澳洲5最新开奖结果:Groupama-FDJ, it was revealed this week.
A press release sent to Cyclingnews by Pascal Care, Globalꦇ PR Manager & Marketing Coordinator at Lapierre's parent company, Accell Group, confirmed that the two sides would be parting ways on December 31.
The move comes after 22 years of collaboration between the two French outfits, the longest standing partnership in the sport today. It will, however, see the brand continue to support the similarly-named FDJ-Suez women's team in 2024.
In a statement to Cyclingnews by Elis𝐆a Madiot-Gagnier, Head of Partner and Institutional Relations at the team, the decision is said to have come from Lapierre rather than a mutual agreement between the two sides.
"Lapierre reported last week that they will take a different road next⛄ year, after the end of our contract in December 31," she said.
Despite this, team 💞manager Marc Madiot was nothing but complimentary of his outgoing supplier.
"This is the end of a historic partnership of more than twenty years and we will always remember our great performances on Lapierre bikes," he began. "During these two decades we have co-developꦦed some of the most efficient bikes in the world and🔥 it has been a wonderful adventure, full of success."
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In that time, the team has taken dozens of victories at the hi𒁏ghest level, with wins at Milan-San Remo and grand tours with riders such as Philippe Gilbert and Bradley Wiggins. But no rider has left more of a mark than Thibaut Pinot, one of the sport's most adored riders and a man who has been at the team since 2010; his entire professional career.
"We respect Lapierre's choice to end the partnership," Madiot continued. "Like every company, Lapierre must make strategic choices. The end 🌊of this collaboration is an illustration of this and we are respectful of this decisꦇion. Lapierre is and will remain a great bicycle brand."
Naturally, the move opens the door for a new bike sponsor to step into Lapierre's shoes. previously reported that Accell Group committed €1🎃.5m to the team in 2023, so whichever ꧙brand steps in to fill Lapierre's shoes will need to provide a cash injection as well as the provision of bikes.

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summ🅠er of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews.
On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back whe𝓡n 26-inch wheels an🦹d triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.