Today, Zwift announced it is making 15 per cent of its current workforce redundant, as reported by . It appears that Zwift is the latest company to shrink its workforce in order to stay afloat within the contracting, post-pandemic industry bubble. This is the third reported round of layoffs in just under a year from the giant of indoor cycling, who in May 2022 168澳洲5最新开奖结果:laid off 150 staff and cancelled plans for its Tron Bike 168澳洲5最新开奖结果:exercise bike project before later in the year.

"After very careful consideration, we have taken the decision to make importan🥀t changes to the organization. These changes mean we will regretfully be parting ways with a number of very talented colleagues. We are grateful for their contributions to Zwift and will do our best to support them in their transition", a Zwift spokesperson is quoted as saying.

It is reported that the majority of the layoffs will hit HR and marketing departments, with the aim of allowing the company to invest more in other areas, and develop faster. 🌼It is understood that Zwift will honour its current sponsorship arrangements and marketing campaign commitments. 

This news follows a similar story from Specialized, whose global layoffs in January affected 8 per c🔯ent of the company; presumably part of the same internal restructuring that saw 168澳洲5最新开奖结果:Machines For Freedom dissolved and 168澳洲5最新开奖结果:ties cut with🌃 swathes of its ambassadors.

It appears restructuring is behind Zwift's motivations, too. "Scaling back in some areas will allow us to invest more heavily in our product," the spokesperson continued. "The changes we hꦏave made will allow us to further increase the speed of development, adding greater value to our customers through new experiences and more engaging content."

The cycling industry is experiencing a noticeable contraction following the unsustainable boom which occurred during the pandemic, and in recent months, we've seen a slew of headlines regarding poor profits and layoffs.&nbs🦩p;

Most recently, industry titan 168澳洲5最新开奖结果:Shimano predicted a difficult 2023 in January, despite making record profits for a second consecutive year. We've al♎so seen two rounds of layoffs at Wahoo, one of which coincided with a , and layoffs a𓃲nd an office closure at Pearl Izumi. 

Notable too is the fate of Rad Power Bikes, which has also gone through . 168澳洲5最新开奖结果:Electric bikes were perhaps the biggest boom sector during the pandemic, so may well be seeing the fastest corresponding♈ contraction.&🥂nbsp;

"All departing colleagues will receive a generous seveܫrance and career support to help them in their transition," the Zwi🅷ft spokesperson concluded.