Plugge lifts lid on ONE Cycling goals, pushes for F1-style race calendar
Team manag🃏er argues for 'more racing 𒀰circuits' in far-reaching reform plan

Team manager Richard Plugge has revealed fresh details of the goals of the projected 168澳洲5🐻最新开奖结果:ONE Cycling ‘super-league’, which Plugge and ot💦her backers want to see launched when the next WorldTour cycle gets underway in 2026.
The 'super-league' is said to be aiming to create a n⭕ew company within the sport that brings together teams, race organisers an✨d the UCI to create new revenue streams. These streams are reported to include the packaging of broadcast rights of smaller races and the marketing of athlete image rights.
Spearheaded by Richard Plugge, the168澳洲5最新开奖结果: Visma-Lease a Bike manager, recently told that the project 🍨is currently on hold.
However, in an interview with the Belgian website published last week, Plugge provided a raft♎ of fresh details about ONE Cycling’s goals, claiming that the “better defined" race calendar format of sports like Formula 1 offered an example to follow.
Plugge also claimed races containing circuits, such as the 168澳洲5最新开奖结果:Tour of Flanders, offered greater profitabilit🌌y and a more secure environment.
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Plugge’s st𒆙arting point for such a major reform of cycling, he told𒁃 , was that since taking charge of his team when it was sponsored by Rabobank back in 2012, he had managed to find new revenue streams in the form of documentaries, a platform for a business community around the team, fan club memberships and a webshop.
However, in cycling in general in these areas of finan♊cial growth, Plugge argued that "far too little has happened in this regard in the last ten years” and “We don’t capitalize on our potential enough.”
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Regarding One Cycling, Plugge ♎said that the project was aimed at looking at where the sport could be in ten years' time and that the sport “did not realise clearly enough that our rivals are not the other teams or organizers but all other forms of [sporting] entertainment."
After naming a multiplici🐟ty of s🌜ports, including soccer, golf, basketball (in the US) and martial arts as cycling's real competition, Plugge said that the contrast was most noticeable when comparing fan reactions to the stars of their sport with youthful supporters of professional boxer Jake Paul.
“He gets surrounded by screaming young fans, those young people do not rush towards Jonas Vingegaard or other top riders. I want to change that,” he told .
With that change in mind, Plugge pointed to the importance of what he called “recognizability and f✃ormats."
"Everyone now congratulates us as team of the year, ev𒁃en the diehard cycling fans. But it was Team UAE that finished first in the WorldTour,&rdquoꦡ; he said.
“We nee𝓰d to have a clear calendar with a limited number of races in which the best riders compete against each o🌸ther.”
P✃lugge pointed to the much more straightforward Formula 1 as setting the direction in which he felt cycling should go. At the same time, the grouping of media rights would enable cycling to become what he call⛄ed “a 24-hour media factory.”
"Currently, major ♛media c꧋ompanies are laughing at the disorganised way in which race organizations and teams negotiate over rights," he said. "It explains the peanuts we earn compared to football."
The Dutch director is not the first person to call for a Formula 1 style overhaul to cycling, none of which have succeeded in the past. But Plugge nonetheless claimed there was &🧸ldquo;massive support for reform” from unspecified teams, and also he cited one race organiser, Tomas Van Den Spiegel of Flanders Classics, as an “important ally.”
Plugge pointed out that a former Tour of Flanders race director had come under fire for redesigning his main event so it now contained laps of a circuit. However, Plugge cl🧸aimed that the new course had, in his opinion, improved security, was better for the environment - without specifying how on either count - and enabled sales of tickets and VIP packages. “That means extra income,” he said.
Alasdair Fotheringham has been reporting on cycling since 1991. He has covered every Tour de France since 1992 bar one, as well as numerous other bike races of all shapes and sizes, ranging from the Olympic Games in 2008 to the now sadly defunct Subida a Urkiola hill climb in Spain. As well as working for Cyclingnews, he has also written for The Independent, The Guardian, ProCycling, The Express and Reuters.