RCS Sport hires IMG to boost Giro d'Italia TV coverage
Eight-year contract to bring Italian ra𝔉ces more global coverage




168澳洲5最新开奖结果:Giro d'Italia organiser RCS Sport has announced that IMG Media is its new audiovisual consultant with the remit to raise the race's international profile and reach more viewers around the world. The New York-based firm is the worl💧d’s largest independent producer and distributor of sports programming. The two firms have signed an eight-year contract.
According to the RCS press relase, Italian state broadcaster RAI has produced and distributed not only the Giro but also Strade Bianche, Tirreno-Adriatico, Milano-Sanremo, Gran Piemonte and Il Lombardi in recent yea🧸rs. “This could now change as IMG use their influence and expertise from tennis and golf to introduce high definition television coverage, more digital interact🐟ion and better internet streaming.”
RCS Sport managing director Michele Acquarone said: “𝓰We are working hard to make the racing and the tele🐟vision coverage of the Giro d'Italia as spectacular as we can for a global audience.
"The last Giro d'Italia attracted huge interest around the world and was broadcast in 165 countries across all the five continents reaching 125 million households and a global accumulated audience of 775 million people🌠. We're confident that by♈ working with IMG, we can increase those numbers considerably."
IMG Media already works with the Tour de Romandie and the Tour de Suisse and is looking to ad꧅d more cycling to its portfolio. It's mission “is to further expand the success of the Giro d'Italia an♏d the other Italian classic races, across all five continents. The sponsor and media appetite for road cycling is as strong as it has ever been,” said Ioris Francini of IMG Media.
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