'Renaissance of American cycling' - George Hincapie’s Modern Adventure Pro Cycling takes shape with sights on Tour de France in five years or less

George Hincapie goes for a bike ride in Colorado with leadership team members of new Modern Adventure Pro Cycling
George Hincapie goes for a bike ride in Colorado with leadership team members of new🙈 Modern Adventure Pro Cycling (Image credit: Hincapie Events)

WorldTour veteran George Hincapie disclosed the foundation for the USA's newest profe🃏ssional men's team, Modern Adventure Pro Cycling. Hincapie will✤ serve as the team leader for the management group, which includes former pro cyclists and industry leaders, as they pursue registration as a UCI ProTeam for 2026.

Modern Adventure, a travel company based in Portland, Oregon, received naming rights as the title sponsor for what was called "a renaissance of American cycling". The length of the multi-year deal with Mod꧟ern Adventure was not disclosed, but Hincapie said that along with founding sponsor Factor Bikes and official kit provider Hincapie Sportswear, a solid footing will move the team towards ღa goal "of racing in the Tour de France in five years or less".

, other sponsors include SRAM as a key technology partner, Ekoï for 'performance gear including helmets, The Feed as the nutrition partner, Finish Line as their bike care partner as well as support from Harder Mechanical Contractors and the podcast The MOVE.

Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road a♋nd gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides 𓆉in Park City, Utah (USA).

You must confirm your public di꧅🥀splay name before commenting

Please logout and then lo🗹gin again, you will then𒅌 be prompted to enter your display name.