Shimano sales down 18%, profit down 40% in first half of 2023
'The strong interest in bicycles cooled down as progress was mad🅺e toward recovery to pre-COVIꦏD-19 routines' says Japanese brand

After 168澳洲5最新开奖结果:predicting a difficult 2023 in the midst of a record year in 2022, Shimano appears to be suffering the same difficult headwin⛎ds as the rest of the cycling industry, with double-digit falls in both sales and profits.
Shimano revealed a 17.7% fall i🍃n sales of bicycle components in the first half of 2023, compared to the first half of last year. Net sales in the brand’s bicycle division fell to ¥205 billion (around £1.1 billion), with operating profit also down by 39.5% to ¥42 billion (ci♉rca £230 million).
The brand’s fishing components performed somewhat🔜 better but shares in Shimano on the Tokyo stock market fell 3.8% on Wednesday, ꦉrebounding after dropping as much as 5.8% upon initial release of the figures.
Bicycle retailer reports that the brand does stay💯ed optimistic about its long-ter𒅌m future.
“Although the strong interest in bicycles🐻 cooled down as progress was made toward recovery to pre-COVID-19 day-to-day routines, interest in bicycles continued as a long-term trend," Shimano said in a stat🌃ement.
While the baselﷺine for the cycling industry as a whole may now be on a higher footing than before the pandemic, the short term bloating of the sector, along☂ with the seemingly ever present supply issues, and subsequent contraction of demand has meant a noticeable downturn across the board.
Shimano said demand for complete bikes in Europe was “ somewhat low” and industry inventories “remained high”. They suggested the fall in demand it said it was “partly due to th💖e impacts from unfavourable weather conditions in early spring”.
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“In the North American market, sales remained weak and market inventories were at a consistently high level,” Shi🌺mano said.
Shimano also said that produ𓆉ction cutbacks at factori🔯es are making it “difficult” to absorb the rise in manufacturing costs.
This combination of high inventory levels thanks to delayed fulfilment, and now low demand has been seen worldwide, and in the UK has had clear impacts such as the liquidation꧙ of long standing distribution businesses like Moore-Large.
This negative situation hasꦯ been seen across more or less every part of the cycling sector, from manufacturing to distributi🧜on.
168澳洲5最新开奖结果:Peloton has massively struggled since COVID-19, 168澳洲5最新开奖结果:Wahoo has bee♋n brought back from t🎶he brink of collapse,168澳洲5最新开奖结果: Zwift has seen layoffs, along with Wahoo, and even giants like Specialized have had to 168澳洲5最新开奖结果:reduce its workforce numbers. Even national federations haven’t been immune, with 168澳洲5最新ꦜ开奖结果:USA Cycling seeing revenue losses anꦡd job cuts.
Looking forward, Shimano now forecasts its end of year sales figures to total 450m Yen, which would be a full 40% reduction🥃 on 2023 sales.

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with ev✤erything from vintage-style steel tourers through to superlight flat bar hill climb machines.