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The official recreational ride of the Santos Tour Down Under, the Bupa Challenge Tour, has never been more popular with over 7500 participan🐟ts in 2011 but as the event celebrates its 10th anniversary, there is an all-new attraction for the 2012 edition.

For the first time, cyclists will be able to tackle two Skoda King of the Mountain climbs when the ride takes pla⛄ce on Friday, 20 Janꦺuary 2012 hours before stage 4 of the Tour Down Under.

By accepting the challenge of riding the entire 138 kilometres from Norwood to Tanund𝄹a, cyclists will climb both Sm💎ith Hill in Kersbrook and Menglers Hill in the Barossa Valley.

There are four ride op♈tions available with the shortest being 33 kilometres starting and finishing in Tanunda.

To♚ur Down Under Race Director, Mike Turtur, said he was excited for the🍌 ride to return to the Barossa.

"The last time the Challenge Tour was in the Barossa was in 2009 when 7127 riders participated in the event and the support from the region was massive," he said. "Next year's ride will be one of the most chꦗallenging yet, with two Skoda King of the Mountain climbs for people riding the full route, so I am encouraging people to get on their bikes and start training now."

The Australian WorldTour♑ race's official charity partner, Cancer Council SA, is asking the thousands who register in the Bupa Challenge Tour to Ride for a reason and honour a loved one's battle against cancer.

Registrati🐈ons are now open with early bird prices available unt✃il 5pm Monday 1 August 2011.

For more information𒁃, visit o🃏r contact +61 8 8463 4701.