Uno-X get new sponsor and kit for Tour de France
Scandinavian team switch to predominantly red jersey as👍 REMA 1000 back men's and women's squads
Uno-X will have a different look for the 168澳洲5最新开奖结果:Tour de France and 168澳洲5最新开奖结果:Tour de France Femmes, having att🌠racted new sponsorship from supermarket chain REMA 1000.
The logo of REMA 🌌1000, as well as its 'R' range of own-brand products, will feature prominently on a new, predominantly red, jersey design for the world's biggest races.
The team's current jersey is yellow at the top and red at the bottom, whereas the new desigꦦn is all red but for a smaller yellow strip across the middle to house the Uno-X logo. The REMA🗹 1000 branding features on the left chest and the sides, while the 'R' logo is housed on the sleeves and the back.
"It still 🔯feels a bit surreal that we're going to the Tour de Fran𓆏ce, but in a few weeks, we will be at the starting line," said Jens Haugland, general manager of the Uno-X team.
"It certainly giveౠs us extra inspiration that we will showcase even more🐼 of Reitan Retail's brands on the jersey when we go to France."
REMA 1000 is owned by the same parent company as Uno-X, Reitan Ret𝄹ail, with 1000 stores across Norway and Denmark. The men's and women's teams will be using some of the nutrition products sold in store as they race the Tour this summer.
"At REMA 1000, we are proud to contribute to the performance environment in the Uno-X Pro Cycling꧅ Team with our R-products. The team's focus on nutrition is at an impressively high level," said Ingvill Måkestad Bovim, Clinical Nutritionist at REMA 1000 Norway.
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Reitan Retail CEO Ole Robert Reitan added: "When 🐽we have a Norwegian-Danish professional team, placing the R-logo on the jersey elegantly links two of our most influential brands within these💝 countries. I also think it contributes to building even greater internal pride. I am certainly very proud of what our teams have achieved."
Uno-X have come on le𝄹aps and bounds in recent years, starting out as a men's development squad for Danish and Norwegian talents before becoming a professional outfit in 2020 and applying for WorldTour status for 2023. They didn't make it, but have been rewarded with a first appearance at the Tour de France.
The 168澳洲5最新开奖结果:women's squad, meanwhile, was launched in 2022 and immediately rode the inauguꦗral Tour de France Femmes.🍷
"They work really like a WorldTour team already," said 168澳洲5最新开奖结果:Alexander Kristoff, the former Milan-San Remo and Tour of Flanders champion who 😼will feature at the Tꦦour alongside the likes of former Tour de l'Avenir winner Tobias Halland Johannessen, Anthon Charmig, and Søren Wærenskjold.
Whereas the men's squad is made up entirely of Danes and Norwegians, the women's team features the Danish former world champion Amelie Dideriksen but also riders from eight different nationalities, including Dutchwoman Anouska Koster and Briton 168澳洲5最新开奖结果:Hannah Barnes.
The two squads have taken seven wins so far in 2023, with Kristoff winning stages at the Volta ao Algarve and Tou♌r of Norway and Amalie Dideriksen winning the GP Ecco-Struct/Thompson/Securi꧂ty Tools last month.
Patrick is a freelance sports writer and editor. He’s an NCTJ-accredited journa꧒list with a bachelor’s degree in modern languages (French and Spanish). Patrick worked full-time at Cyclingnews f🐟or eight years between 2015 and 2023, latterly as Deputy Editor.